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Apple and Kevin Durant making TV show ‘Swagger’ like ‘Friday Night Lights’

Kevin DurantGregory

  • “Friday Night Lights” producer Brian Grazer and Golden
    State Warriors superstar Kevin Durant are teaming for a
    scripted dramatic series for Apple.
  • The series will be based on Durant’s childhood playing
    basketball at an early age in Washington, D.C.

Apple’s leap into scripted television is attracting an NBA
superstar and a major TV and film producer.

Golden State Warriors player Kevin Durant and “Friday Night
Lights” producer Brian Grazer will team for a dramatic scripted
series for the tech giant,
 first reported.

The series, called “Swagger,” is inspired by Durant’s time
playing Amateur Athletic Union (AAU) basketball in Washington,
D.C. at an early age.

Grazer said he hopes to capture the essence of “Friday Night
Lights,” an NBC drama that focused on the lives of small town
Texas football players that aired from 2006 to 2011.

Durant “created a beautiful world that the ‘Friday Night
 essence could inhabit,” Grazer told
Deadline. “It has the same things. The fragility of how you were
as a kid, and how these kids — 12-13 years old — are presented
with money, real money, (from athletic apparel brands). It’s a
fascinating universe of possibilities.”

Apple has recently been making moves in the scripted series
world, even willing to drop a reported $1
billion this year
 on programming.

In January, The Hollywood Reporter broke that Apple had acquired
10-episode comedy starring Kristen Wiig
and executive
produced by Reese Witherspoon.

“Swagger” would also join the likes of the Steven
Spielberg-produced “Amazing Stories,” among other shows, in
Apple’s move to challenge Netflix, Hulu, and Amazon for the
original content streaming crown.

And while Apple is bankrolling this project, here’s a fun aside:
Durant and Grazer were actually brought together by Google. The
pair reportedly met at the exclusive “Google Camp” gathering,
started by  Google cofounders Larry Page and Sergey Brin,
which has been called the “Davos
on the sea
” for bringing together VIPs across tech, media,
and fashion.

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