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Adversiting

CVS will stop digitally altering photos in ads

An example of one of CVS’ non-digitally altered images.CVS CVS has announced that it will not be digitally altering its beauty images. All images used online — on apps, on social media, or for marketing — will not be altered, according to a statement from the company.   Non-Photoshopped images will …

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How tech companies will be players in live sports

This post is part of a broader editorial series sponsored by Turner. As part of the series, Turner provided executives for two interviews. Turner did not dictate the editorial direction of these stories, nor did it influence any of the questions asked. We spoke with David Levy, President of Turner, …

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The big question hanging over the TV industry

_ Getty Images When big sports deals are up in a few years, there’s a chance that tech companies could get some of the rights. But John Martin, CEO of Turner,  thinks the TV industry is likely to hang onto valuable sports rights, despite the deep pockets of big tech. …

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What you need to know in advertising today

Robert Galbraith/Reuters In the wake of criticism about how its News Feed can be manipulated, Facebook is making some big changes to its flagship feature. The company says it plans to give more prominence to status updates and photos shared by users’ friends and family members while playing down news …

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Amazon’s ad revenue is set to surge in 2018

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Amazon’s ad revenue could reach $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017, according to JPMorgan. Additionally, Amazon’s ad …

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What Facebook’s news feed changes mean for publishers

Mark Zuckerberg.Getty Facebook will change its news feed so that people will see more updates from friends and family, and fewer organic posts from news publishers and brands. It’s a drastic change for Facebook, which thinks that “passive” news consumption is bad for people’s mental health. But it’s also a …

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THE INFLUENCER MARKETING REPORT: The best practices and platforms brands use when tapping popular social media personalities for marketing

BI Intelligence This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here. The concept of a brand hiring a popular personality to promote a product or service isn’t new, and brands know that celebrity endorsements can …

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What you need to know in advertising today

YouTube/Logan Paul 22-year-old YouTube star Logan Paul’s next movie — which was supposed to debut on the platform’s YouTube Red subscription service — is getting put on hold, following Paul’s posting of a notorious video featuring a dead body. Paul has also been dumped from Google Preferred, the highest-tier advertising program available for …

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