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Coca-Cola revamps Diet Coke – Business Insider

The new Diet Coke flavors and design.Coca-Cola Coca-Cola announced Wednesday it is changing Diet Coke’s design and rolling out a new marketing campaign for the beverage.  The company is also launching new Diet Coke flavors — including Feisty Cherry and Twisted Mango — but keeping the classic Diet Coke unchanged.  Diet …

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Snapchat’s Discover section should worry publishers

YouTube/Snapchat Only 20% of Snapchat users on average consumed content from a publisher’s Discover edition daily. The Daily Beast found that Discover usage peaked on July 24 with 38 million daily active users — a fraction of its overall user base of 178 million daily active users. The numbers are likely to be …

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Snapchat eyes Chinese and APAC ad markets

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Snapchat plans on an “ambitious” initiative to onboard Chinese advertisers, as well as marketers in other Asian-Pacific (APAC) countries, Business Insider reports. The company …

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What you need to know in advertising today

Facebook Founder and CEO Mark Zuckerberg speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017. Stephen Lam/Reuters Facebook has painted itself into a corner. The company wants to be a major video-advertising player, but its executives have declared that they are …

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Facebook sheds light on top video ad formats

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Facebook published research showing how consumers react to different ad formats, and what brands can do to most effectively get their messages across …

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What you need to know in advertising today

Getty Under pressure to boost its slowing revenue growth and a stock price that’s been in the dumps for months, Snap is turning to China. The company is planning on an “ambitious” effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal …

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What you need to know in advertising today

Facebook CEO Mark Zuckerberg pauses as he delivers a keynote address during the Facebook f8 conference on September 22, 2011 in San Francisco, California. Facebook CEO Mark Zuckerberg kicked off the conference introducing a Timeline feature to the popular social network. Justin Sullivan/Getty Images The lines between mobile and TV …

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