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Adversiting

Amazon is exploring ad options for Echo and Alexa

BI Intelligence This story was delivered to BI Intelligence IoT Briefing subscribers hours before it appeared on Business Insider. To be the first to know, please click here. Amazon is looking to transform the Echo smart speaker and its Alexa voice assistant into an advertising platform, according to CNBC. The e-commerce …

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What you need to know in advertising today

TVDays If you tuned into CNN’s coverage of its annual New Year’s Eve telecast on Sunday night, you would have seen thousands of people excitedly gathered in New York City to watch the iconic Times Square Ball Drop. But that’s not all. You would have also caught the network airing its first-ever live TV …

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Snapchat faces age-targeting concerns – Business Insider

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Diageo, the alcohol giant whose brands include Johnnie Walker and Captain Morgan, is pulling its ad campaigns from Snapchat after one of …

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What you need to know in advertising today

ASA Multi-billion dollar drinks giant Diageo has suspended all its ads on Snapchat after the UK’s advertising watchdog ruled that the alcohol firm couldn’t be 100% sure its ads weren’t being seen by underage users. Diageo produces drinks such as Gordon’s Gin and Smirnoff, and has an estimated $2.3 billion …

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Snapchat may require users to sit through its ads

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Snapchat is considering forcing its users to view ads on its platform for three seconds before offering them a skip option, according …

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Diageo has suspended Snapchat ads

Diageo ran a sponsored Snapchat Lens which turned the user into Captain Morgan.ASA Multi-billion pound drinks giant Diageo has suspended all its ads on Snapchat after the UK’s advertising watchdog ruled that the alcohol firm couldn’t be 100% sure its ads weren’t being seen by underage users. We first saw …

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What you need to know in advertising today

JPMorgan Chase’s chief marketing officer Kristin Lemkau JP Morgan Chase When some brands’ ads ended up next to troubling videos on YouTube last March, JPMorgan Chase responded by pulling its ads from the platform. Dissatisfied with YouTube’s slow response, the bank decided to take matters into its own hands. It created an …

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