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Chipotle changes expected with Taco Bell’s CEO


Hollis Johnson

  • Chipotle announced on Tuesday its new CEO will be Taco Bell’s former top exec.
  • While Taco Bell and Chipotle both serve burritos, the chains are extremely different.
  • The new CEO could bring changes such as new menu items, breakfast burritos, more advertising, and boozy drinks at Chipotle.

Chipotle’s new CEO is coming from a very different type of Mexican chain — fast-food icon Taco Bell.

On Tuesday, Chipotle announced that it had tapped Taco Bell CEO Brian Niccol as the struggling chain’s new top executive. Taco Bell experienced a period of impressive growth under Niccol’s leadership, as the CEO pushed for creative marketing and wild new menu items, such as the Naked Chicken Chalupa.

While both Taco Bell and Chipotle both serve tacos and burritos, the two chain’s reputations and strategies are extremely different. However, Chipotle needs a change, as it has struggled to win back customers following an E. coli crisis more than two years ago.

Niccol will bring a very different perspective from his time at Taco Bell — and that’s expected to impact how Chipotle runs its business. Here are the changes customers can expect with Niccol in control of Chipotle.


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