Facebook will begin testing a dedicated section for breaking news videos in Watch, the company’s section for long-form video content, Marketing Land reports.
The new section is aimed at making it easier for Facebook users to access breaking news videos on the platform, and publishers will be able to monetize their videos through ads. Details on the test, including when it will begin and what types of ads the breaking news videos will feature, are scarce.
The new section can help publishers offset decreased video views associated with Facebook’s recent News Feed tweak, which de-prioritizes publisher content. The tweak will reduce the amount of news in News Feed from 5% to 4%, representing a drop of 20%, according to Facebook Head of News Feed Adam Mosseri, per Variety. Overall, the broader trend of more users turning to social platforms for news bodes well for Facebook’s breaking news video section, as this could help spur viewership of the section’s videos when they are released.
High viewership on breaking news videos could entice credible publishers to distribute video through the new section, contributing to Facebook’s broader goal of becoming a more trustworthy news platform.
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