- Gucci has re-opened its former Gucci Museo building under a new name: Gucci Garden.
- The new building has a museum, boutique shop, and high-end restaurant.
- The restaurant is run by world-famous chef Massimo Bottura and is likely to become a hot dining destination in the city.
Gucci is getting into experiential retail.
The luxury retailer has renovated and reopened its former museum, dedicated to all things Gucci, under a new name: Gucci Garden.
The new complex, which will be unveiled to the public in Florence, Italy, today, is home to an exhibition space showcasing items from the luxury brand’s archives, a boutique selling one-of-a-kind pieces, and a high-end restaurant called Gucci Osteria.
The restaurant is run by Chef Massimo Bottura of the three-Michelin-starred restaurant Osteria Francescana, and it’s likely to become one of the city’s hottest dining destinations.
Last night, Gucci hosted an exclusive launch party to celebrate its opening. Take a look inside: