Home / Finance / Your Money / What to know before buying engagement ring

What to know before buying engagement ring


Sarah Jacobs

  • US consumers spend an average of $6,351 on an engagement ring.
  • Aside from a diamond’s size, various factors go into the pricing of an engagement ring.
  • A diamond’s cut, carat, color, and clarity determine its price.

Online diamond retailer Ritani knows exactly what its customers are looking for when they visit the site: an engagement ring.

“Not only is this [ring] generally [our customer’s] largest purchase to date, it’s typically the millennial male, and he has no idea what he’s doing,” Ritani’s Vice President of Marketing, Mark Keeney told Business Insider during a visit to their Manhattan diamond factory.

We toured the diamond factory to find out everything you need to know when it comes to purchasing a diamond engagement ring. Below, see how much people are spending, the most popular cuts, settings, and how the “four C’s” can affect price.


Source link

HostGator Web Hosting

About admin

Check Also

A viral Facebook post has dangerous and untrue advice if you’re robbed

An internet rumor will not help ATM customers. Matthew Michaels/Business Insider A viral Facebook post …

Leave a Reply

Your email address will not be published. Required fields are marked *