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What you need to know in advertising today


Evan Spiegel
Snapchat CEO Evan
Spiegel.

Michael Kovac/Getty Images
for Vanity Fair


Following a surprising
strong quarter
, Snap wants to keep the momentum going
by wooing advertisers from its arch-rival Instagram.

The company is offering free advertising credits worth “several
hundreds of dollars” to attract new advertisers — specifically
those buying vertical video ads on Instagram. A Snap spokesman
confirmed the news to Business Insider.

Snap began offering the free ad credits to advertisers running
vertical video ads this week, the rep said. Snap’s sales team as
well as partners are reaching out to advertisers to notify them
of the offering.

To read more about Snap’s direct assault on Instagram,

click here.

In other news:

NBC’s Jennifer Salke is the new head of Amazon Studios
after the former boss resigned following a sexual harassment
claim.
 As NBC Entertainment president,
Salke helped the network improve its ratings with hits like “This
Is Us” and the “Chicago” franchise.

GDPR will hand a huge advantage to big American tech
companies by making the web unsurfable in Europe.

GDPR and the ePrivacy law will require tech companies to get
consent from any user for any information they gather on you and
for every cookie they drop, each time they use them.


Uber and Waymo reached a $245 million (£176 million)
settlement in their legal fight over self-driving-car technology
on Friday.


 The settlement came days
before Alphabet CEO Larry Page was scheduled to testify in open
court.

Insiders say Google never answered a key question about
its Alphabet gamble and now it’s coming back to haunt
them.
The search giant announced that it would
reabsorb Nest last week, calling into question what a successful
exit looks like for one of Alphabet’s so-called Other Bets
companies.

Buffalo Wild Wings was sucked into a downward spiral as
millennials ditched the chain — but the new CEO has a plan for a
comeback.
Major changes on Buffalo Wild Wings’
horizon include new menu and marketing strategies.

This controversial burger chain revamped its raunchy
image before embarking on a huge US expansion — here’s what it’s
like to eat there now.
Carl’s Jr. is arguably known
more for its provocative ads than its burgers, but the chain
pivoted away from its racy image in 2017.


The rise of Logan Paul, the 22-year-old millionaire who has 20
million followers — and keeps royally upsetting
YouTube.
Here’s how Paul went from a 10-year-old
making homemade videos in his backyard in Ohio to one of the most
famous — and controversial — social media stars in the world.

Unilever is threatening to withhold ad dollars
from tech platforms like YouTube and Facebook if they don’t take
more action to stifle the spread of fake news and other divisive
content, reports the Wall Street Journal.
Unilever
CMO Keith Weed is expected to detail why in his prepared remarks
during the IAB’s annual leadership meeting Monday.

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