Home / Tech Insider / Media / What you need to know in advertising today

What you need to know in advertising today


Mark Zuckerberg
Facebook
CEO Mark Zuckerberg pauses as he delivers a keynote address
during the Facebook f8 conference on September 22, 2011 in San
Francisco, California. Facebook CEO Mark Zuckerberg kicked off
the conference introducing a Timeline feature to the popular
social network.

Justin Sullivan/Getty
Images


Sometime after spring this year Europe’s
new ePrivacy law
 will come into effect.

The most disruptive part of the proposed regulation, according to
tech industry insiders and analysts, is the requirement that
companies obtain consent for any data they keep on their users.
Old data will not be exempted or
“grandfathered in” under the new law.

As it currently stands, that means companies will have to
re-obtain consent from all their existing users for all the data
they are currently storing on them, no matter how old, according
to several analysts and policy experts.

In theory, the law will ban Facebook from using the data it
already has, unless the company can persuade you to re-register
your permission for all the info you have already given the
company.

To read more about how Facebook and Google will be affected,

click here.

In other news:

Ad tech company Criteo’s business was supposed to get
destroyed by Apple and European regulators – yet it just had a
killer quarter.
Criteo, for its part, said that it
was ready to tackle GDPR.

Salon is mining cryptocurrency via the web browser of any
reader who refuses to turn off their adblocker.
The
web publication is being totally upfront about its cunning
solution to the problem of people who think the web should be
free, giving its readers a choice: They can turn their adblockers
off.

If brands really want to scare Facebook and Google,
there’s a simple way to do it.
Advertisers don’t
have much leverage, but one way they could hurt the tech giants
is to thwart their plans to grab TV ad spending, which would mean
cutting off money to programs like Facebook Watch and Google
Preferred.

The CEO of Flipboard believes that Apple News is “a
product living in the past.”
 Mike McCue
criticised Apple for a lack of social features in its news
app.

Some people involved in Google’s ad-blocking policy that
goes into effect today are saying that Google dominated the
process and steered decision-making to favor its own ad formats,
the Wall Street Journal reports.
But Google is
deeming it the result of a monthslong, collective effort
among many companies to move the publishing industry away from
intrusive advertising. 

On the publisher side, however, several publishing
executives are saying that Chrome’s ad blocker will ultimately
improve the digital advertising landscape.
But
they aren’t thrilled that a single company has the
clout to transform the industry. 

Ad agency holding company Interpublic Group reported its earnings
on Wednesday, and Omnicom followed this morning. After lackluster
growth through most of 2017, IPG set a target for
organic revenue growth of 2% to 3% this year
, while Omnicom
too set organic growth for 2018 at an increase of 2 to 3%.

Follow us at @BI_Corporate  to
be among the first to hear about news and updates from Business
Insider.

Also, sign up for the  Executive
Summary 
, a new biweekly newsletter that
brings the latest marketing news, trends, and company updates
straight to your inbox.

 


Source link

HostGator Web Hosting

About admin

Check Also

NPR ‘On Point’ host Tom Ashbrook fired over allegations of workplace abuse

“On Point” host Tom Ashbrook. AP NPR host Tom Ashbrook has been fired from the …

Leave a Reply

Your email address will not be published. Required fields are marked *