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What you need to know in advertising today


Mark ZuckerbergRobert Galbraith/Reuters

In the wake of criticism about how its News Feed can be
manipulated, Facebook is making some big changes to its flagship
feature.

The company says it plans to give more prominence to status
updates and photos shared by users’ friends and family members
while playing down news articles or anything published by brands.

To read more details about how your news feed is going to look
different, click
here.

In related news:

Publishers believe that this latest move would be a
dramatic step in the direction of reducing their presence in the
news feed, Digiday reports.
 Digiday also
published
an email
that Facebook’s head of news partnerships Campbell
Brown sent to its media partners.


Publishers — many of whom have relied on Facebook to build up
huge audiences and achieve viral gold — are bracing themselves
for the change.
 
Here are some reactions from
media companies.  

And here is why Facebook’s News Feed shake-up may be a
smart move to squeeze more money from publishers.

It’s a canny commercial move, analysts told Business Insider.

Zuckerberg drastically changed the way Facebook operates
because he says he’s been rethinking his legacy.
The
change was inspired by him having children, he said in his post.

In other news:


Google will use human moderators to vet some of its most
watched YouTube videos in the wake of the Logan Paul
scandal


. Moderators and
AI software will flag content that is not inappropriate for
ads.


Tesla founder Elon Musk confirmed his attendance at a
Silicon Valley “sex party” apparently held by disgraced DFJ
investor Steve
Jurvetson


. But Musk
denied knowing it was a sex party, saying he thought it was a
costume party and that he left early.

Facebook was forced to pay a teenager damages after a
naked photo of her was published on the
site
. The image was
taken when the Northern Irish teenager was 14 years old, and
obtained through blackmail.

There’s going to be a record number of long ads at this
Super Bowl — and it’s in stark contrast with where advertising is
headed.
 Both brands and TV networks have
moved toward shorter ad formats in recent months, but long
form ads continue to reign supreme on the big stage.

The TV ad model is ‘under attack’ thanks to Netflix and
Spotify.
The more consumers get accustomed to paying
for streaming content without ads, the tougher it will be for
traditional TV brands to reach consumers, says a top ad agency
exec.

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