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What you need to know in advertising today

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Following its strong
fourth quarter,
 Snap is making its Marketing API
available to any ad agency, brand or ad tech company that wants
to access the platform. The program, which was first launched in
2016, has been closed with limited access to a few companies
until now.

The move essentially allows any
company — irrespective of its size,
scope or the scale of the software it is
building  to leverage the Snap API to
automate its ad efforts or build and sell tools for advertisers
to use. 

It also allows Snapchat to cater to an even broader base of
marketers as well as prompt a wider variety of ads than the ones
that currently exist on the platform.

To read more about how Snap is making its most aggressive bid for
digital ad dollars yet,
click here.

In other news:

Snap’s VP of sales, Jeff Lucas, is leaving the company
after less than two years.
 The exit
comes a few weeks after Snap’s VP of product announced his
departure from the company.

A digital ad veteran is leaving the Washington Post
hoping to use blockchain technology to save the media
The publisher’s ad tech
guru Jarrod Dicker has been named CEO of a blockchain tech
company built for the media and ad industries.

The guys who helped build Jay-Z’s streaming service Tidal
are raising money to follow your every move.
Walle and Kjartan Slette, have raised $17.5 million to expand
Unacast, which supplies data from hundreds of mobile apps to ad
targeting companies.

The CEO of digital advertising’s biggest trade group says
most big marketers are screwed unless they completely change
their business models.
Small and mid-sized brands,
driven by data and digital marketing, are throttling growth for
nearly every major consumer category, according to Randall
Rothenberg, president and CEO of the Interactive Advertising

Rupert Murdoch reportedly threatened to publicly condemn
Facebook back in 2016 if it didn’t do a better job of
compensating publishers.
He confronted CEO Mark
Zuckerberg in front of witnesses in 2016, demanding Facebook
adjust its business model to be a better partner to the
publishing industry.

The CEO of YouTube took a shot at Facebook: ‘They should
get back to baby pictures.’
Susan Wojcicki was
dismissive of Facebook’s video ambitions during Recode’s Code
Media conference.

Google has unveiled new technology that lets
publishers create mobile-friendly visual stories similar to the
ones found on Snapchat and Instagram, the Wall Street Journal
 AMP stories will feature vertical,
swipeable slides of text, photos, graphics and video optimized
for the mobile web. 

CNN is bracing for layoffs in its digital group in a bid
to target savings, Vanity Fair reports.
CNN could
eliminate as many as 50 jobs around the world this week.

Wired takes a behind-the-scenes look at
The story is littered with accounts of
internal unrest within the company over the past two years and
the social network’s reckoning with its responsibilities as a
publisher, as well as a platform.

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