Home / Tech Insider / Adversiting / What you need to know in advertising today

What you need to know in advertising today


shonduras artists snapchat snapcodeSnapchat.codes

With over 900,000 followers, Shaun McBride, or “ Shonduras,”
was perhaps one of Snapchat’s very first homegrown social stars.
But frustrated with the platform’s lack of support for creators
he “gave up” on it in early 2017, until the platform came
knocking.

Now, McBride is among a crop of influencers boomeranging back
to Snapchat.

These digital creators are giving Snapchat a second look for two
reasons. For one, Snapchat is finally giving this community tools
they’ve long desired to help nurture their fan bases. And
suddenly, recent stumbles by YouTube and Instagram in their
influencer offerings may have given Snap an opening.

To read more how Snap is winning back digital influencers,

click here.

In other news:

NBCUniversal is trying to use the Winter Olympics to get
the ad industry to ditch old-fashioned TV ratings — but it won’t
be easy.
Most players in the TV business recognize
that traditional measurement systems are inadequate for
fragmented digital viewing, but the industry remains fixated
on Nielsen ratings.

Unilever set the ad world on edge when it hinted at
yanking budgets from Facebook and YouTube — here’s what’s really
going on.
 The marketing giant’s approach has
always been focused on collaborating with the platforms, and
increasing the pressure on them from within, its marketing chief
Keith Weed told Business Insider.

‘Glee’ and ‘American Horror Story’ producer Ryan Murphy
lands 5-year deal with Netflix worth up to $300
million.
When finalized, the agreement will be the
most lucrative deal ever for a producer. 

NBA star Kevin Durant is backing startup Overtime in its
bid to become the ESPN for Generation Z.
Overtime
wants to build a digital sports network for Generation Z, and its
relationship to the next generation of NBA superstars and big
sports personalities will be a key to success.


Amazon’s streaming service Twitch is pulling in as many
viewers as CNN and MSNBC.


 In January,
Twitch had nearly 1 million people watching at any given
point.

Oath CEO Tim Armstrong told attendees at Recode’s Code
Media Conference that go90 is being folded into Oath,
reports Variety.
It’s unclear if that fully spells
the end of Verizon’s two year-old mobile vidoe service.


A former employee of Vice Media is suing the company, alleging
that it discriminates against female employees by intentionally
paying them less, the Los Angeles Times reports.
The
lawsuit, which seeks class-action certification, was filed by
Elizabeth Rose, who worked at the millennial-focused media
company in New York and Los Angeles from 2014 to 2016.

Follow us at @BI_Corporate  to
be among the first to hear about news and updates from Business
Insider.

Also, sign up for the  Executive
Summary 
, a new biweekly newsletter that
brings the latest marketing news, trends, and company updates
straight to your inbox.


Source link

HostGator Web Hosting

About admin

Check Also

A Baird analyst valued Amazon’s advertising business at $4 billion in 2018

Jeff Bezos and his wife MacKenzie Bezos. Danny Moloshok/Reuters Baird analyst Colin Sebastian predicted Amazon …

Leave a Reply

Your email address will not be published. Required fields are marked *