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What you need to know in advertising today

Steve Bannon

Steve Bannon will step down as the executive chairman of Breitbart News, an outlet long seen as one of the most sympathetic to President Donald Trump, the organization said in a statement on Tuesday.

The New York Times reported that Bannon, a right-wing antagonist who was previously the White House chief strategist, was forced out by Rebekah Mercer, a conservative megadonor who has financially backed him and the site.

To read more about Bannon’s ouster, click here.

In other news:

Internal Snapchat metrics leaked to the Daily Beast show the app is predominantly used for swapping images in messages. Users mostly ignore extra features like publisher showcase Discover, and the Snap Maps feature, with just 11% of Snapchat’s user base checks the Maps function daily.

The daily numbers for Snapchat’s Discover section should worry publishers. The Daily Beast found that Discover usage peaked on July 24 with 38 million daily active users — a fraction of its overall user base of 178 million daily active users.

Facebook is reportedly working on a smart home speaker with its own display, called Portal, specifically designed for video chat. The device will compete with Amazon’s Echo Show, and will arrive in the second half of 2018.

Fox Sports is teaming up with Snap and Twitter to showcase coverage of 2018’s FIFA World Cup. Fox Sports will produce the Twitter show, which will be streamed live and also plans to produce magazine-like editions of content for Snapchat’s mobile-first audience.

Twitter has missed an important government deadline to answer questions about its role in Russian election interference. The company was due to answer questions on Monday from the Senate Intelligence Committee.

Coca-Cola is making massive changes to Diet Coke. The company announced Wednesday it is changing Diet Coke’s design and rolling out a new marketing campaign for the beverage. 

Domino’s CEO is leaving the companyJ. Patrick Doyle engineered an impressive turnaround and fixed the pizza chain’s reputation during his eight years as CEO.

‘The Illuminati is not a frivolous subject’: singer of ‘Devil Went Down to Georgia’ slams Taco Bell commercial on Twitter. Taco Bell’s Belluminati ad campaign is supposed to highlight the chain’s dollar menu.

State Farm is in the process of consolidating the majority of its marketing business with ad holding company Omnicom, Adweek reports. In doing so, it follows the model set by McDonald’s, which awarded the lion’s share of its account to Omnicom in 2016 and launched a dedicated agency called We Are Unlimited.

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