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What you need to know in advertising today


Logan PaulYouTube/Logan Paul

22-year-old YouTube star Logan
Paul’s
 next movie — which was supposed to debut
on the platform’s YouTube Red subscription service — is getting
put on hold, following Paul’s posting of a notorious video
featuring a dead body.

Paul has also been dumped from Google
Preferred
, the highest-tier advertising program
available for YouTube content creators to monetize their
videos. Google Preferred “aggregates YouTube top
content into easy-to-buy packages for brand advertisers,”
according to the site’s FAQ. 

To read more about Paul losing his business deals,

click here.

In other news:

JPMORGAN: Amazon’s ready to take on the Google-Facebook
duopoly in advertising.
Amazon’s ad revenue could
reach $4.5 billion in 2018, according to an analyst note by
JPMorgan.

“We’re ahead of the curve”: WWE’s marketing chief says
the wrestling brand is already where ESPN wants to be in terms of
building a data-driven streaming service.
The
wrestling brand has had to ramp up its data chops to better its
programming and sell merchandise.

The woman who started a Google spreadsheet of media men
accused of sexual misconduct has outed herself.

Moira Donegan has identified herself as the creator of the
spreadsheet of sexual misconduct allegations against men in
publishing and magazines.


Vox Media voluntarily recognizes employee editorial
union.
 Vox joins several other digital media
companies who have unionized over the past several years.


Facebook is testing a new section of its app called
“Today In”, which promotes local news and events, reports
Recode


. Facebook is
using machine learning to surface content in six test cities in
the US.


Top Fox News D.C. reporter James Rosen left network after
harassment claims, reports NPR.
According to Rosen’s
former colleagues, he had an established pattern of flirting
aggressively with many peers and had made sexual advances toward
three female Fox News journalists.


Amazon has opened up its virtual Dash buttons to third
parties, who can implement the re-ordering buttons on smart
devices with screens, reports
Venturebeat


. The virtual
buttons let you re-order goods, just like the physical
versions.

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